I started Between Worlds because I believe there’s a better way to build brands, one rooted in truth, cultural relevance, and meaningful contribution to the world around us. After a career spent across cultural strategy, media, partnerships and creative communications, I became increasingly disillusioned with traditional agency models and legacy marketing tactics.

Too often, the work lacked soul. It created noise, not meaning. Creativity was disconnected from commercial impact. Culture was something to exploit, not contribute to or co-create. But I also noticed something else: the people making the biggest difference - the values-led brands and talent shaping the future - weren’t getting the strategic or creative support they needed to grow with integrity.

There was a gap between their ambition and the systems built to serve them. Between Worlds was born to bridge that gap. The name reflects where I’ve always worked best, in the grey space between. Between strategy and storytelling. Between vision and execution. Between culture and commerce. Between what is and what’s possible. Between where you are now and where you could be.

We don’t chase trends. We build what matters. We help forward-thinking brands and talent shape culturally relevant, innovative communications, ventures, platforms, and ideas that create lasting value, for audiences, for communities, and for the world around them. Between Worlds isn’t just a consultancy or agency. It’s a strategic co-creator. A partner for those who want to lead with intention, grow with clarity, and build something real in culture, in business, and in society.